TinselVisionTM is a Washington, DC and Mumbai based, premium video-on-demand (VoD) provider that launched its invitation-only service in October, 2007, and its full services beta on November 21st, 2007. Designed exclusively to cater to the entertainment and media needs of the 40 million persons of Indian origin living beyond the Indian sub-continent, the service delivers premium movies, TV serials, music videos, popular free programming and sporting events on-demand (VoD) over the Internet to PCs, laptops, televisions and mobility devices reaching broadband connected, underserved viewers in the US, UK, Canada and globally.
The company combines best-practice, off-the-shelf solutions with premium content licenses into a sales-and-marketing driven organization. Both content owners and viewers – along with the required technologies – are ready for TinselVisionTM and demanding its service and distribution model in rapidly growing numbers. The service seeks to provide its viewers with choice, affordability, control and convenience through on-demand access to one of the largest libraries of premium Bollywood, Indian & South Asian content while offering a new and lucrative distribution channel to content producers and owners.
TinselVisionTM has obtained rights to distribute thousands of hours of content from Yash Raj Films, Zee TV, Zee Cinema, Shemaroo Entertainment, B4U Music, News Corp’s STAR India, and Zoom TV – the most popular Indian entertainment brands in the marketplace today, with several additional licensing announcements to follow by year’s end, 2007. TinselVisionTM also owns the rights to desivision.tvTM, VeodiTM, ChannelMineTM and taglines Crossover toTM . . . and, Everywhere. All the TimeTM.
